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Overview

A dream that became a reality in the midst of a worldwide pandemic, The Annex Accessories prides itself on creating aesthetically pleasing products. These range from lovingly handcrafted melting wax brittles to candles with scent throws that last over 60 hours. Each bespoke item uses the finest sourced ingredients to ensure premium quality.

This independent brand is built on passion, care, and attention to detail. Whether it’s the calming glow of a hand-poured candle or the minimalist appeal of a wax brittle, every item is made to enhance the home. The Annex Accessories brings fragrance, warmth, and character to every space.

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Brief

The girls at The Annex Accessories first approached us for a logo design. They had spotted a gap in the market for locally produced, high-quality scented products. Their range includes candles, reed diffusers, wax pearls, and brittles.

After receiving great feedback and success through their Etsy store, they were ready for the next step. They decided to launch their own eCommerce website to manage increasing sales and growing demand.

We quickly began collaborating on the build. The client provided the written content and commissioned a professional photographer to capture their Winter collection. This ensured both the copy and visuals aligned with their brand.

The outcome

As the content came together, we set up the new domain, hosting package, and email accounts.

We built the site using WordPress and integrated the versatile WooCommerce plugin to manage the shop and payments.

The result is a modern, attractive website featuring striking imagery and a smooth customer journey. We also added discount voucher codes and email capture, fully connected to MailChimp. This setup empowers The Annex Accessories team to share new collections and flagship products with both loyal and new customers.