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THE CLIENT

The Paving Experts team have over 40 years experience in the construction industry, primarily in commercial and domestic paving and the business was established by former paving contractors who understand the tools needed to do the job and the frustrations of trying to source them quickly and at the right price!

Although known for their paving expertise and the supply of great value Indian Sandstone Paving, Granite and Limestone; The Paving Experts also supply some of the essential (and often difficult to find) products to help you complete your landscaping or paving project, such as mortar tubs, diamond blades, quality hand tools and other landscaping equipment, quickly – and can deliver straight to site!

THE BRIEF

The directors at The Paving Experts were struggling with their current web developers and approached us to give their site a much needed overhaul. It needed to run faster, take orders with shipping details and process both PayPal and Barclaycard payments.

The view was to have an online shop which the guys could update for themselves – adding new products periodically, promoting sale items and offering bulk discounts on multiple purchases.

Since The Paving Experts supplied a wide variety of products to both trade and retail customers, we knew this would be a lengthy task to completely repopulate the shop, upgrading the imagery and calculating discounts as we proceeded with the build.

THE RESULT

We set to work, starting by tidying up the company logo and creating a vector version which we could upscale for future use. From there it was a case of finding high quality stock images for every variation of paving stone and fitting tool. The team at The Paving Experts were a great help and assisted along the way with several meetings and hours of phone conversations.

The site utilises a WordPress platform with a clean eCommerce theme and plenty of plugins to make the customer experience as quick and hassle-free as possible. It features a simple-to-navigate, grid format shop with a “Popular Products” call to action linking through from the front page, a gallery section, a live Twitter feed and a contact form so customers can interact with The Paving Experts, asking for tips and advice on their current projects.

You can view The Paving Experts’ website here.

The Paving Experts eCommerce Site