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THE CLIENT

Sidley Piper offers construction services primarily to clients wishing to develop domestic residences. However, they also have a wide range of construction experience including commercial buildings, schools, retirement centres and urban spaces.

Sidney Piper aim to provide complete client satisfaction by working collaboratively with clients and the entire project team. This allows them to tailor their services to suit the specific requirements of their clients and the unique demands of any project.

They have long-standing relationships with industry professionals to assist the client with scheme development, all aspects of pre-construction, construction delivery and aftercare. They can also offer services to clients who require initial design briefs and those wishing to obtain feasibility appraisals.

THE BRIEF

A chance meeting with one of the directors resulted in a full meeting and brief for a complete company start-up project. The guys from Sidley Piper had left their previous employers to start up on their own and needed a new company logo, website, business cards and business plan branded.

The company image needed to be clean, modern and bold and the directors had some very specific ideas in terms of font and colours. The business plan needed to have attractive photography throughout and the website also needed to reflect this with an easy to navigate, eye-catching portfolio section that helped to sell completed projects and promote the building process of upcoming projects.

THE RESULT

Because of the specific nature of the ideas brought forward by the Sidley Piper team, the logo design came together very quickly, as did the business card artwork. We used Futura as the font because of its modern look and went with navy blue and forest green for the colour scheme – blue to denote professionalism and focus and green to symbolise nature since most building plots begin as bare green spaces.

For the website, we went with a WordPress platform so the client could update their own portfolio via the CMS as their projects developed. The chosen theme also mirrored the company’s clean, modern look and the stock imagery and property photography were of the highest quality. The site also features a simple contact form and responsive layout for mobile and tablet users.

Since finishing the initial projects, we have been commissioned by Sidley Piper to supply and fit vehicle livery onto their site vehicle and create site board and A4 folder artwork.

Sidley Piper Branding